Go Sunny Case Study

Results for our client

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Organic traffic increased by 60%

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Cost per lead decreased 5.84%

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Time spent on site increased 17.85%

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Conversion rate increased 2.82%

Graphical depiction of a slow website, including a 404 error page, a triangle yellow warning sign and a not mobile friendly warning

Go Sunny in South Australia

Go Sunny is one of Australia's fastest growing residential solar installation companies. The company's focus on delivering quality and affordability has helped them establish a strong reputation in the market. Their unique selling point is their $0 upfront solar system, known as the ANYTIME Plan. This plan has helped the company appeal to a wider range of customers who are interested in switching to solar energy but are hesitant due to the high upfront costs associated with it.

The ANYTIME Plan is designed to make it easier for homeowners to switch to solar energy, as they don't have to worry about paying anything upfront.

Go Sunny's focus on delivering high-quality solar systems and their $0 upfront offering has helped them establish themselves as a leading provider of residential solar energy solutions in Australia.

Problem: Website wasn't working properly

Go Sunny's old website was facing several issues that were affecting its performance.

Firstly, the website had inconsistent branding, which was confusing for visitors.

Secondly, the low conversion rate indicated that users were not finding what they were looking for on the website.

Additionally, the forms on the website were not working properly, leading to a poor user experience.

Furthermore, the website had undeleted legacy theme pages, which made it difficult for users to navigate and find the information they needed. All of these problems combined were hurting Go Sunny's online presence and making it difficult for them to achieve their business goals.

Graphical depiction of a downward trending graph, logos of Xero, Solar Quotes and Solar Choice floating around
Graphical depiction of a slow website, including a 404 error page, a triangle yellow warning sign and a not mobile friendly warning

Results of working with us

Go Sunny's new website has resulted in significant improvements for the company. Since the launch of the new website, organic traffic has increased by 60%. This increase in traffic has been driven by the website's improved search engine optimization, making it easier for potential customers to find Go Sunny online.

Additionally, the cost per lead for Go Sunny has decreased by 5.84%. This reduction in cost per lead is a result of the website's improved user experience and optimized conversion rate, making it easier for visitors to take action and become customers. The time spent on site has also increased by 17.85%, which is an indicator of the high-quality content and user experience offered by the new website.

We are now working with Go Sunny to help them expand into other areas of Australia. With the success of the new website, Go Sunny is well-positioned to continue growing and expanding their reach. The company's commitment to delivering high-quality solar energy solutions and their innovative $0 upfront solar system has made them a leader in the residential solar energy market in Australia.

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